Research blog: Commercial Conventions

There are many types of codes and conventions that are included in the advertisement of any Nike products or appliances. There are certain things that can presented in this type of commercial to give a meaning to it and show you want. These types of things are called conventions and codes.

Codes presented in Nike commercials vary from the type of sport or product they're portraying. With sport related products, they usually include many different slides of people playing sports that with that product can advance the way they play, or products that can fully replenish and keep them going through that particular activity.These codes give of the expression that their products will give you a better performance, allow you to feel very comfortable while playing, and replenish you to keep going.

Conventions shown in Nike commercials also depends on the sport or activity being portrayed. When looking at a product that Nike is advertising, you expect the product to be top quality and provide peak performance. Nike is usually the best of the best when it comes to sports appliances. There should be statistics showing on how the product can improve yourself and short viewings of the product in action to fully get the viewers attention