Audience and Institution Essay

1. Assess the importance of marketing in the media area you have studied.

There are many different things that makes marketing important in the film industry. Marketing for films can provide the films to gain interest from consumers so that they can profit well when they are released because many people will know about it and possibly be interested in the film due to the marketing of the film. Marketing is usually one of the primary components when it comes to gaining interest for a film in the film industry. In my personal experience, the different marketing ideas that movies have done especially when they incorporate their movies with video games have caught my attention many times because of what they can produce with the games. 

For a long time, film industries have done marketing in many ways to gain interest for the movies so that people could come and watch them. For example, for the Spiderman homecoming movie, the marketing team for this movie used toys and other products as a way to get kids to want to watch the movie. They also used the new Spiderman game for the ps4 to create hype for the movie. They also teamed up with cinnamon toast crunch in which the cereal brand sponsored their movie on their boxes. Due to them marketing their movie on many different platforms, they were able to have a huge premier that was ranked high on the box office charts. 

Another movie that blew up in interest due to the marketing for it is Black panther.  Based on the Black Panther case study, one way they used marketing was when Marvel studios hosted a New York fashion week event, where pieces inspired by the movie were presented and showcased. This is way on how they tried to market their movie due to them promoting their clothing wear at the fashion event where people could see them and appreciate the different form of art they were showcasing. This marketing strategy possibly led to people being interested in the clothing wear and to actually go out and see the movie to admire how they would look in the film. Another way the film producers marketed the black panther movie was by introducing clothes and various other products for the film, which brought more excitement and interest to the movie. The marketing for the black panther movie made the movie gain much publicity and attention from all over the world, which made it one of the top grossing superhero films of all time. 

Another movie that blossomed due to the marketing of the film was the Jurassic World movie. The producers of the movie marketed this film on different platforms that would get attention from different consumers such as the Lego industry, in which they made announcements of a Lego set and video game based on the movie, which would catch the attention of buyers and possibly get them to check out the movie in itself. The company also decided to re-release older Jurassic movies that would bring up the revenue and the hype of the newer movie. These marketing strategies gave the movie a lot more publicity and made more people get into the Jurassic industry, which made it become the third largest grossing movie of all time. 

The Furious 7 is another movie that boomed in interest due to the marketing of the movie when it was bound to be released. The producers of this film marketed this movie making a video game with the Forza Horizon industry in which they called it Forza Horizon 2 presents Fast and Furious. This marketing idea was promoted on video game platforms in which people who bought the game found an interest in the movie due to the correlation of the film and the video game series. Another way the producers were able to market this movie was by releasing the trailer at a special Red-Carpet event called “Road To Furious 7: Trailer Launch Event.” The fans were able to watch the trailer and ask the cast questions during the event. This marketing idea gave the movie much more attention due to its appearance at a big event platform and having the audience interact with the cast gave it much more publicity than it already had. 

In conclusion, marketing is one of the most important things that is needed in the film industry. Marketing puts companies' movies out into the world so that consumers could see and become interested in the movie. Top movies wouldn’t be as popular as they are today if it was not for the different marketing ideas implemented into them to attract an audience. 

Extract practice-Game of Thrones

The author’s vision is to show the perseverance and the struggles that the men have gone through while being out at sea. The author also shows on how the higher-ups of a society have the power to dictate in different situations including life and death. He then shows on how the higher ups decide not to help them due to them losing what little they already had. 

The first scene of the extract shows an ariel shot of the men on a ship, moving towards an island with an accompanied statue surrounded by the ocean. This shows on how their long adventure brings them to the newly seemed promise land civilization that could possibly help them with their issues and problems. The diegetic sounds of the water and seagulls when they’re on the ocean shows that their travel has brought  them near land in which they could get help for their situation. The setting is on an island surrounded by the ocean which shows the different objects surrounding the area they come from a place far away with new surroundings. The scene then uses a jump cut from showing the island to them being in a place which shows their journey all the way to their destination in which they’ve been traveling to seek help from. 

The costumes the men are wearing in the next scene are old looking clothing that everyone was wearing which shows that the events took place long ago due to the ancient looking clothing. The dialog from the two men sitting in front of the three men talking about their struggles which shows on why the three men said their decision on why they won’t help them with their struggles. The cutaway from the two men talking to the people sitting in their chairs which shows the decision the men made to the other two men. Then the over the shoulder shot of the man listening to his partner claiming him to be a leader with perseverance and that fights with struggles to be the new leader. 

I am right on what the directors vision is because he just wants to point out and show how the men have struggled by the way they explain it to other three men and how the higher ups have the power to get them through a life or death situation. This vision was shown throughout the entirety of the extract.