Filming Process Blog

The filming of our commercial was a steady and enjoyable process to go through during that day. We first started off by getting our equipment and setting up the camera for the filming. While the recorder is setting up the camera, the actor is putting up on the products that will be advertised in the  commercial. After everything was set up, we decided to record the actor running along the track circle to portray the sport track and field. The recorder had to make sure to stop the recording at the right time to make sure there is enough footage to put into the commercial and not too much to overlap the recording of the other sports. We had to do a few takes because the recorder was not moving the camera fast enough to keep up with the speed of the runner. There was also minor complications in the recording due to the lighting of the environment so that involved in a few takes as well. After coming back from the run, our actor would then show off the shoe to to portray its qualities.

Next sport we did was football. The thrower wore a Nike headband to portray as one of the products. The headband was chosen to give off a better looking style for the thrower. We went on the field to then get ready to start recording. When the recorder gave us the thumbs up, the receiver then ran down the field to catch the incoming football. This part took much longer compared to the other sports because the receiver continuously kept dropping the ball which was taking up our time. After the actions with the football, we then came into the camera to show off the qualities of the headband, the football, and the shoes that were involved.

The last sport we did was basketball. We first started off by dribbling the ball a few times. We showed off fancy dribble moves to give an outlook on how the Nike shoes gives off movement and grip to execute these moves. Each of us had our own turn in dribbling so we can all show our own moves with our Nike shoes. We then started doing fancy passes to give more style to the video. We planned on editing the video so that a part of doing the pass would be put together to the person receiving it. After doing the basketball segment, the two main actors cam into the camera holding up the balls and wearing the accessories to then end off the commercial by saying Nike'slogan, just do it.We then packed up all of our things to go and head back to class. Once we got to class, we dumped all of our recording on one of our accounts to then be used for future editing.